Okay, you’re reading Jem and the Holograms, right? You’ve heard that it’s the glammest, brightest, girliest thing on the shelves at your local comic book store, and that made you want to run out and give them all your money right away. Yeah?
… fine, technically speaking that isn’t everyone’s cup of tea. Maybe you don’t look at this, see Jem’s spiraling pink hair taking up a full third of the cover space, and think “YES”. I’m here to tell you that whatever your first impressions, you still want to be reading Jem. Probably the fastest, easiest way to get a taste is to buy the first issue, or check out the first issue preview. But I recommend the recent Outrageous Annual as a better jumping-off point, one that gives a sense of each of the Holograms in turn and the conflicts they face individually and as a band.
Jerrica Benton and her sisters, Kimber, Aja, and Shana, play amazing music, but Jerrica’s stage fright keeps her from performing in front of anyone but the band – until she discovers Synergy, the hologram-generating AI the girls’ late father left them as a legacy. With Synergy’s help, Jerrica takes on the persona of Jem and the band, renamed Jem and the Holograms, rockets to stardom. The Outrageous Annual starts immediately after issue 6/the end of the first trade paperback, though the preceding issues’ context isn’t necessary. The whole band is way too pumped to sleep post-concert, so they’re having a movie night! … or so they think until they all conk out “six minutes later”. The rest of the annual shows us the girls’ pop-culture-tinged dreams. First Jerrica plays out the double life of “Jem Wolf”, then Aja drives into the wilderness “Beyond Thunder-Rotunda”, followed by Shana training her mystical powers in a swamp, and finally Kimber dreams up a much cuter and littler version version of the Holograms’ rivalry with the Misfits. In order, that’s Teen Wolf, Mad Max: Beyond Thunderdome, Star Wars Episode V: The Empire Strikes Back, and Muppet Babies – all 80s classics with current-day sequels or reboots. (Jem and the Holograms, of course, is also an 80s classic, so this is a neat bit of self-reference.)
These dreams dramatize the various conflicts faced by each member of the band. Jerrica resents and fears her doubled self Jem: does anyone like or want to see the real Jerrica, or do even her sisters wish she would disappear within her hologram? Aja struggles with identity as well; she both longs for and fears individuality and solitude, and doesn’t seem certain who she is when she’s on her own. Shana knows exactly what her quest is – to become a fashion designer – but feels her loyalty to her sisters and her band pulling her away from that dream. Kimber just wants the Misfits to stop being such complete assholes so she can have a fun time with her girlfriend. The pastiches of the dreams allow the narrative to essentially state these conflicts straightforwardly, without becoming boring. The interest comes in the cleverness of the allusions and the suggestions about how the Holograms will resolve their difficulties. For example, Aja and her sisters take off together in a Fury-Road-inspired big rig at the end of her dream – but Mad Max is alone at the end of each of his movies, so we still can’t be sure whether Aja will be striking out on her own or not.
Focusing on each major character of the leading team in turn is a time-honored technique in comics and TV shows, usually serving to allow each character time for development away from the demands of the plot. An annual is a particularly good choice for this: the events occur beside the main plot of a comic, and a double-sized issue allows space for all four of the Holograms. The major drawback of this sort of structure is that it may slow down the story or may seem like filler, if the characters’ depth doesn’t come across well or doesn’t seem well-integrated with the plot. But the Outrageous Annual, in addition to giving shading to each of the Holograms, manages to sneak in a few highly tantalizing plot notes in the elements which repeat between the mini-stories.
As the cover suggests, Synergy ties all the Holograms’ dreams together. The AI appears in each dream as a mentor or authority figure: an elder werewolf to Jem, Aunty Entity to Aja, Yoda to Shana, and Nanny to Kimber. (I’m personally especially fond of her Aunty Entity look. Drapey fabrics and body chains clearly suit her.) In each appearance, Synergy at some point utters an ominous cough or sneeze. These coughs have two intriguing and worrying implications.
First, obviously, Synergy is sick. The title of the storyline following this annual, “Viral”, more or less confirms that the AI is in danger. I’m very excited to see how the Holograms deal with the hyper-calm, hyper-powerful Synergy showing weakness and possibly being in danger or putting them in danger.
Second, maybe even more troubling, Synergy can influence the Holograms’ dreams. I admit this point is debatable, but I don’t see a better explanation for the evident fact that the Holograms are dreaming of a side of Synergy they’ve never seen and have no real reason to imagine. It might be plausible that the whole band was dreaming about their AI independently, but given the coughs, I think Synergy somehow caused the dreams, or at least purposefully entered them. Psychic powers would explain Synergy’s evident ability to generate “holograms” pretty much anywhere (at one point in the first volume, for example, she projects Jem entering a cab about a block away from Jerrica). She may be influencing the Holograms’ audience’s brains directly, rather than creating images. In addition, it seems from the last few pages of the annual that Synergy is aware of the personal conflicts each of her girls have been facing in their dreams.
The Jem and the Holograms Outrageous Annual offers a variety of stories, genres, and art styles, and represents the full range of Jem’s charms: from over-the-top musical cuteness to intense personal angst, from one-off delights to slow-burn narrative. I highly recommend it to anyone who likes comics, girl power, or just wants a fun story to read!